Among the plethora of burger joints and clothing stores on 8th Street in the East Village, the Games Workshop hobby center sits inconspicuously on the ground floor of a residential building. Look past the colorful plastic figurines posed for battle in the glass display cases, past the game tables down the center of the store manned (yes, they’re all men) by players intently measuring their opponent’s next move. Way in the back is where the action is. This is where the hardcore gamers spend their days chatting about technique and preparing for battle. But they’re not clutching controllers or mesmerized by a glaring screen. They are holding paintbrushes—one of the essential weapons of Warhammer.